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Bain & Company: "Retaining car buyers: service with a smile" < Publications
by irols
With the latest numbers showing Indian car sales falling close to 7 percent in October, the third drop in four months, auto makers are wondering how to attract new buyers. That won't be easy as tight credit, increasingly thrifty consumers and a slowing Indian economy continue to hit demand, forcing some car manufacturers to cut production .
February 2009
March 2008
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